Articles
Notes on the shift from clicks to answers.
Field briefings on agentic commerce, AI discovery, and what the change means for businesses that still depend on being found. New pieces as they're written.
The money went live: agents can now buy, if they can read you
The payment rails for AI agents went live this cycle, and Adobe scored retail product pages 66 out of 100 for machine readability, about a third invisible to AI at the moment of purchase.
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The rule became a scoreboard: your store now has an AI readiness score
The market stopped describing the rule and started scoring it, a public ranking now grades 1,000 retailers 0 to 100 on whether AI agents can read and buy from them.
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Recommended or skipped: the new rule for AI shopping agents
AI agents can already pay. The fight has moved to trust and readability, a clean, agent-readable feed gets recommended, one without it gets skipped.
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The click is dying. Here's what replaces it.
Search is turning into an answer machine. The visitor who used to land on your page and act is disappearing, and a September default may decide for you.
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